Easily shop for health insurance in Madison, WI online with these 5 tips.

How to Buy Health Insurance Online in Wisconsin

If you're looking to purchase health insurance online, you have options. Wisconsin residents may buy health insurance through the Health Insurance Marketplace or directly on a health insurer's website.


  1. Health Insurance Marketplace – Direct Enrollment through a Health Insurer’s Website – Unity offers direct enrollment, which allows you to shop our Marketplace plans through our website.

Information You'll Need Before You Begin –

  • A list of anyone who will be included in the policy, as well as birth dates, tax identification numbers, addresses for each and whether they use tobacco
  • When you’d like the coverage to begin
  • Current health insurance coverage information (if applicable), including policy numbers and plan ID
  • Employer and income information for every member of your household who needs coverage (for example, from pay stubs or W-2 forms)
  • An estimation of income for 2017
  • Completed Employer Coverage Tool for any employer health plans you’re eligible for (even if you elect to not enroll)
  • Documentation information for legal immigrants (if applicable)

How to Enroll –

  • Go to Get a Quote
  • Fill out the application to see what options and tax credits you may qualify for
  • Review and compare your coverage options
  • Select the plan that’s right for you and enroll

 

  1. Insurance Company Website – You may also enroll for health insurance coverage directly on an insurer's website. For example, to apply for a health plan directly on Unity's website, here's a list of the information you'll need and a step-by-step guide for completing the process.

Information You'll Need Before You Begin –

  • A list of anyone who will be included in the policy, as well as birth dates, social security numbers and addresses for each and whether they use tobacco
  • When you’d like the coverage to begin
  • Current health insurance coverage information (if applicable)

How to Enroll –

  • Go to Get a Quote
  • Fill out the application to see what options and tax credits you may qualify for
  • Review and compare your coverage options
  • Select the plan that’s right for you and enroll

You may follow these helpful guidelines for buying Wisconsin health insurance online. For questions about coverage options or Unity Health Insurance, call us at 608.829.5368.