Find out how to apply for health insurance in Madison, Wisconsin.

How to Apply for Health Insurance in Wisconsin


During open enrollment, it’s easy to apply for health insurance. This year, open enrollment is ​November 1, 201​7 – ​December 15, 201​7. Open enrollment is the only time you can apply for health insurance unless you have a qualifying event (such as getting married or having a baby). 

The four main options to apply for health insurance in Wisconsin are –

  • Online
    Visit an insurance company's website to get a quote and apply for health insurance directly, or go to healthcare.gov where you can register for an account, compare plans and sign up for health insurance
  • By Phone
    Call the federal Health Insurance Marketplace at 800.318.2596, or you can call a health insurance company directly. Unity’s friendly and knowledgeable customer service staff are standing by at 608.644.3430 (Monday – Friday from 7 a.m. to 7 p.m.)
  • By Mail
    You may go to the Health Insurance Marketplace and download a paper application. Follow the directions included in the application to fill it out and send in the completed form
  • In Person
    Visit healthcare.gov to find a list of places where you may meet with someone directly. You may also find a health insurance agent by going to the Wisconsin Office of the Commissioner of Insurance and searching for a licensed agent or agency. Or, you may call Unity at 800.362.3310 and set up an appointment with a friendly and knowledgeable representative

The Health Insurance Marketplace offers a lot of information about health plans, and Wisconsin residents may apply for health insurance directly on the website. However, this may be a lot of information to sort through. If you’re not familiar with health insurance, you may benefit from some assistance from a long-time Wisconsin health insurer. We’re proud to say that our overall member satisfaction is 96 percent.*


We understand Wisconsin health insurance and our goal is to help answer your questions before you apply. If you're ready to get started, browse our coverage options and apply for a health insurance plan in Wisconsin today. For more information, check out these helpful resources –


 

*Based on monthly survey of Unity members who had claim submissions or customer service inquiries between January and December 2015.