Here are some facts about healthcare insurance companies in Madison and Wisconsin that may be surprising.

Surprising Facts About Healthcare Insurance Companies in Wisconsin

Healthcare insurance has been in the news because of the Affordable Care Act (ACA). This law requires almost everyone to have health insurance or pay a fee. That’s why it is more important than ever to learn key facts. Here are a few facts you may find surprising about health insurance companies in Wisconsin.

  1. Insurance companies are regulated by the Wisconsin Office of the Commissioner of Insurance (OCI)
    Wisconsin healthcare insurance companies not only have to comply with federal laws, they are regulated and licensed by the OCI.

  2. Health insurance providers offer a “Free Look” period
    Individual health insurance policies include a ten-day “free look” period. That means that you may purchase the policy and return it within the free-look time period and get your entire premium back. All of Unity’s individual policies include a ten-day free-look period.

  3. In Wisconsin, healthcare insurance companies offer ACA-compliant policies both on and off the Health Insurance Marketplace 
    Because Wisconsin did not set up its own health insurance exchange, we use the federal Health Insurance Marketplace. However, you don’t have to go through that website to get a plan that meets all of the rules required by law. You may go directly to a health insurance company to buy a policy.

All ACA-compliant health plans provide essential health benefits, follow established limits on cost-sharing (like deductibles, copayments, and out-of-pocket maximum amounts) and meet other requirements.


When looking for healthcare insurance companies in Wisconsin, it makes sense to choose an established, licensed insurer that provides ​ACA-compliant plans, knowledgeable customer service and accurate claims processing. All of Unity’s individual plans are ​ACA-compliant health plans and our friendly customer service staff is ready to help you with any questions. Browse our health plans and get a quote today!